Saturday, November 8, 2008

LeFleur Transportation to Use GreenRoad Technologies’ Safety Center

American LeFleur Transportation, a developer of comprehensive human service transportation systems, has announced that it is about to add Israeli GreenRoad Technologies’ safety center to its entire fleet, which consists of over 300 vehicles. GreenRoad’s safety center will increase LeFleur’s fleet's safety, improve its services quality, and strengthen its driver training level - all while reducing fuel consumption and CO2 emissions.

About a month back, GreenRoad has also signed agreements with British Derby Council and St. Edmundsbury Borough Council to install its Safety Center in the council's fleet. These councils have joined Adur and Worthing Council Services which has installed GreenRoad's Safety Center in its fleet and Staffordshire Council which is installing the device in local teens’ cars to improve road safety.
Earlier this year, Amadeus Capital Partners, the European technology investor, has joined Virgin Green Fund, Benchmark Capital, and Balderton Capital in providing C round financing of $17.5 million to expand GreenRoad’s R&D, sales and marketing efforts.

More about GreenRoad Safety Center

GreenRoad improves driver safety, and significantly reduces crashes and fuel consumption. The GreenRoad service instantly identifies risky drivers, and at the same time empowers drivers to manage their own safety by giving instantaneous, in-vehicle feedback—without privacy invasions. As a result, drivers learn while driving, and are positively motivated to change their behavior behind the wheel.
With 100% visibility to all driving maneuvers, our service consists of an in-vehicle device for feedback, comprehensive online Web reporting for drivers, fleet managers, and insurers to measure safety progress, and dedicated risk consultants.
The GreenRoad safety center can instantly assesses which drivers are the highest risk (red drivers) and the company works with its customers to design programs that quickly change drivers from red to green, and sustain green driving behavior over time.
Members of Israeli GreenRoad’s executive team are Dan Steere, Ofer Raz, Hod Fleishman, Pete Allen, Aidan Rowsome and Eric Shishko. Its US headquarters is located in California, its EMEA Headquarters in London, while its R&D center is located in Or-Yehuda, Israel.

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